Cleariversary
PROBLEM: People struggling with psoriasis can sometimes feel like a day with clear skin, will never come. But people treating with COSENTYX are experiencing over three years of being clear.
SOLUTION: Let’s encourage people to stick with their treatment and reach their own milestone. We created a celebration of the day someone got clear, and called it “Cleariversary”. We then sought out people treating with COSENTYX for years, and gave them a surprise Cleariversary party where we learned about their journey to clear skin.
POSITIVE FEEDBACK
“It felt real, and it felt like me. It actually made me tear up a little. It made me remember exactly how it felt to go through all of that.”
- LauraLee, Actual Patient
“My favorite video series I’ve worked on yet. This is why we do what we do.”